We Family is an app designed to strengthen family transmission through thoughtful design.
I developed the full visual identity, the app prototype, a printed photo album, and all communication assets (social media, posters, visuals).

Upstream research included audience analysis (surveys, empathy maps, interviews), benchmarking, SWOT and user journeys.
I also created a visual and editorial strategy for inclusive, emotional and intergenerational communication.

Tools: Figma, Illustrator, Photoshop