{"id":425,"date":"2025-06-16T18:25:28","date_gmt":"2025-06-16T16:25:28","guid":{"rendered":"https:\/\/sonianave.com\/?page_id=425"},"modified":"2025-06-17T15:06:05","modified_gmt":"2025-06-17T13:06:05","slug":"we-family","status":"publish","type":"page","link":"https:\/\/sonianave.com\/index.php\/we-family\/","title":{"rendered":"We family"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"425\" class=\"elementor elementor-425\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2090bd e-flex e-con-boxed e-con e-parent\" data-id=\"e2090bd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33de42b elementor-widget elementor-widget-spacer\" data-id=\"33de42b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-542c71a e-flex e-con-boxed e-con e-parent\" data-id=\"542c71a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e69367 elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3e69367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">we family<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-eae0d8e e-con-full e-flex e-con e-parent\" data-id=\"eae0d8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0019e5f elementor-widget elementor-widget-text-editor\" data-id=\"0019e5f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"793\" data-end=\"1046\">\u00a0<\/p><p data-start=\"793\" data-end=\"1046\">We Family is an app designed to strengthen family transmission through thoughtful design.<br data-start=\"901\" data-end=\"904\" \/>I developed the full visual identity, the app prototype, a printed photo album, and all communication assets (social media, posters, visuals).<\/p><p data-start=\"1048\" data-end=\"1278\">Upstream research included audience analysis (surveys, empathy maps, interviews), benchmarking, SWOT and user journeys.<br data-start=\"1167\" data-end=\"1170\" \/>I also created a visual and editorial strategy for inclusive, emotional and intergenerational communication.<\/p><p data-start=\"1280\" data-end=\"1320\"><strong data-start=\"1280\" data-end=\"1289\">Tools<\/strong>: Figma, Illustrator, Photoshop<\/p><p data-start=\"1280\" data-end=\"1320\">\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31924b6 e-flex e-con-boxed e-con e-parent\" data-id=\"31924b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d4aba18 elementor-widget elementor-widget-image\" data-id=\"d4aba18\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/phone_mockup_wefamily-scaled.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4b014cc e-flex e-con-boxed e-con e-parent\" data-id=\"4b014cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4c05f elementor-widget elementor-widget-spacer\" data-id=\"ef4c05f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2025a80 e-con-full e-flex e-con e-parent\" data-id=\"2025a80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d9ab201 e-con-full e-flex e-con e-child\" data-id=\"d9ab201\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0047c9 elementor-widget elementor-widget-image\" data-id=\"d0047c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/preview-wefam-2.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e4d162 e-con-full e-flex e-con e-child\" data-id=\"3e4d162\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4fef36e elementor-widget elementor-widget-image\" data-id=\"4fef36e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"514\" src=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/mockup_album_wefam-maj@0.25x@0.5x-1024x658.png\" class=\"attachment-large size-large wp-image-544\" alt=\"\" srcset=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/mockup_album_wefam-maj@0.25x@0.5x-1024x658.png 1024w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/mockup_album_wefam-maj@0.25x@0.5x-300x193.png 300w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/mockup_album_wefam-maj@0.25x@0.5x-768x493.png 768w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/mockup_album_wefam-maj@0.25x@0.5x.png 1245w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1760a65 e-flex e-con-boxed e-con e-parent\" data-id=\"1760a65\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-5f55174 e-con-full e-flex e-con e-child\" data-id=\"5f55174\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e3bb971 elementor-widget elementor-widget-cta\" data-id=\"e3bb971\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;layout_preset&quot;:&quot;streamline&quot;,&quot;content_alignment&quot;:&quot;center&quot;,&quot;content_alignment_tablet&quot;:&quot;center&quot;,&quot;content_alignment_mobile&quot;:&quot;center&quot;,&quot;primary_button_shape&quot;:&quot;default&quot;,&quot;cta_width&quot;:&quot;default&quot;,&quot;cta_position&quot;:&quot;default&quot;,&quot;box_shape&quot;:&quot;sharp&quot;}\" data-widget_type=\"cta.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"has-shape-sharp shape-type-box ehp-cta has-preset-streamline\">\n\t\t\t<div class=\"ehp-cta__overlay\"><\/div>\n\t\t\t<div class=\"ehp-cta__elements-container\">\n\t\t\t\t\t\t<div class=\"ehp-cta__text-container\">\n\t\t\t<h2 class=\"ehp-cta__heading\">Step into the We Family universe<\/h2><p class=\"ehp-cta__description\">(Re)discover family bonds through an app designed to transmit, share, and grow together.\nTest the interface and explore its features.<\/p>\t\t<\/div>\n\t\t\t\t\t<div class=\"ehp-cta__ctas-container has-cta-width-default\">\n\t\t\t\t<div class=\"ehp-cta__buttons-wrapper\">\n\t\t\t\t\t\t\t<a class=\"has-shape-default shape-type-button ehp-button ehp-button--primary ehp-cta__button ehp-cta__button--primary is-type-button\" href=\"https:\/\/www.figma.com\/proto\/uotDmTreqpdI6l4RtZT6lS\/WEFAMILY?page-id=0%3A1&#038;node-id=16-2&#038;viewport=1354%2C779%2C0.46&#038;t=rh9e1p4q6Z7jGyhF-1&#038;scaling=scale-down&#038;content-scaling=fixed&#038;starting-point-node-id=16%3A2\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t<span class=\"ehp-button__text ehp-cta__button-text ehp-cta__button-text--primary\">\n\t\t\tView the prototype\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6174c17 elementor-widget elementor-widget-image\" data-id=\"6174c17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/phone_mockup_wefamily-min-min-1-1@0.1x@0.25x-1024x683.png\" class=\"attachment-large size-large wp-image-553\" alt=\"\" srcset=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/phone_mockup_wefamily-min-min-1-1@0.1x@0.25x-1024x683.png 1024w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/phone_mockup_wefamily-min-min-1-1@0.1x@0.25x-300x200.png 300w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/phone_mockup_wefamily-min-min-1-1@0.1x@0.25x-768x512.png 768w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/phone_mockup_wefamily-min-min-1-1@0.1x@0.25x.png 1125w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95aa5de e-flex e-con-boxed e-con e-parent\" data-id=\"95aa5de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4da7114 elementor-widget elementor-widget-spacer\" data-id=\"4da7114\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b17093f e-con-full e-flex e-con e-parent\" data-id=\"b17093f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dbaa51d e-con-full e-flex e-con e-child\" data-id=\"dbaa51d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afcfbd6 elementor-widget elementor-widget-image\" data-id=\"afcfbd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"577\" src=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/social_we-fam-1024x738.png\" class=\"attachment-large size-large wp-image-610\" alt=\"\" srcset=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/social_we-fam-1024x738.png 1024w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/social_we-fam-300x216.png 300w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/social_we-fam-768x554.png 768w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/social_we-fam.png 1107w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-179312f e-con-full e-flex e-con e-child\" data-id=\"179312f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fa399e6 e-con-full e-flex e-con e-child\" data-id=\"fa399e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c5fde65 elementor-widget__width-initial elementor-widget elementor-widget-image\" data-id=\"c5fde65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/post1_wefamily-1024x1024.png\" class=\"attachment-large size-large wp-image-492\" alt=\"\" srcset=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/post1_wefamily-1024x1024.png 1024w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/post1_wefamily-300x300.png 300w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/post1_wefamily-150x150.png 150w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/post1_wefamily-768x768.png 768w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/post1_wefamily.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3ee883 e-con-full e-flex e-con e-child\" data-id=\"f3ee883\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6548bcd elementor-widget elementor-widget-image\" data-id=\"6548bcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/post2_wefamily-1024x1024.png\" class=\"attachment-large size-large wp-image-493\" alt=\"\" srcset=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/post2_wefamily-1024x1024.png 1024w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/post2_wefamily-300x300.png 300w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/post2_wefamily-150x150.png 150w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/post2_wefamily-768x768.png 768w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/post2_wefamily.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-855391f e-flex e-con-boxed e-con e-parent\" data-id=\"855391f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4cb7e95 elementor-widget elementor-widget-image\" data-id=\"4cb7e95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/affiche_wefam-1024x683.png\" class=\"attachment-large size-large wp-image-501\" alt=\"\" srcset=\"https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/affiche_wefam-1024x683.png 1024w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/affiche_wefam-300x200.png 300w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/affiche_wefam-768x512.png 768w, https:\/\/sonianave.com\/wp-content\/uploads\/2025\/06\/affiche_wefam-1536x1024.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>we family \u00a0 We Family is an app designed to strengthen family transmission through thoughtful design.I developed the full visual identity, the app prototype, a printed photo album, and all communication assets (social media, posters, visuals). Upstream research included audience analysis (surveys, empathy maps, interviews), benchmarking, SWOT and user journeys.I also created a visual and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-425","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/sonianave.com\/index.php\/wp-json\/wp\/v2\/pages\/425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sonianave.com\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sonianave.com\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sonianave.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sonianave.com\/index.php\/wp-json\/wp\/v2\/comments?post=425"}],"version-history":[{"count":0,"href":"https:\/\/sonianave.com\/index.php\/wp-json\/wp\/v2\/pages\/425\/revisions"}],"wp:attachment":[{"href":"https:\/\/sonianave.com\/index.php\/wp-json\/wp\/v2\/media?parent=425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}